The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Trump directs America’s agenda to his electoral benefit
...But They Worry about Different Issues
New Ipsos study shows populist and nativist sentiment growing in some countries while receding in others.
Approximately 1 in 5 Americans approves of Congress.
Younger, More Educated Consumers Are More Willing to Use Lower Carbon-Footprint Alternatives to Air Travel
Vast majority do not regret their decision to get a tattoo
