The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
Below are five charts on the top news stories of the summer, and whether Americans knew or cared about them.
New survey of college students shows the majority, both Jewish and not, view antisemitism as a threat to America
25 October 2023
Time
12pmPT/3pmET
10 October 2023
10amPT/1pmET
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.