The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Shopper Research Expert Donna Wydra Joins the Ipsos Marketing Team
Strategic Alliance Offers Clients Game Performance, Advertising Results and Leading Industry Data Via Exclusive Offering
Ipsos ASI Study Reveals the Winning Ads from the 2010 Super Bowl
Only One Third across North America and Western Europe Think Their Computer Is Likely to Be Infected by a Bot
Highlighted by a Voracious Appetite for and Consumption of All Forms of Media
