The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
With everything going on in the U.S. these days, we asked Americans: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel?
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
About half of Americans are uncertain what will be impacted by tariffs, according to the Ipsos Consumer Tracker
Across a range of staples and utilities, fewer people think they are paying higher prices than thought so in late February, according to the Ipsos Consumer Tracker
Americans are planning to do less this summer: Just 27% of Americans report they have international travel plans in the works for summer 2025 vs. 34% last summer, according to the Ipsos Consumer Tracker
Below are five charts on where consumer sentiment stands, what economic issues they are most concerned about, and what might lie ahead in the future
No matter their sector, platform, or function, there’s a clear mandate for developers to streamline their apps.
Ipsos conducted a survey for GLAAD concerning perceptions around Pride month.
The May Reuters/Ipsos Core Political shows that Americans continue to say the economy and political extremism or threats to democracy are the most significant issues facing the country.
More than four out of five American adults aged 18 and older (81%) indicate they use at least one healthcare portal, with nearly half (48%) using one once per month or more frequently.
