The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Consumer outlook during the time of the coronavirus pandemic
Over half of Americans think COVID remains a threat, but many say decisions to mask should be up to individual right now
01 June 2022
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Purchasing and investment confidence show the most marked declines
One in four Americans believe climate change is caused by natural patterns rather than human activity
After using SeeHer’s groundbreaking Gender Equality Measure® to assess thousands of ads, Ipsos joins leading global movement to eliminate gender bias in advertising and media
This week's Ipsos Core Political has Biden with a 43% approval rating
Sentiment in Europe and China drops significantly