The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Almost as many buy nothing in the year after a new diagnosis, according to Ipsos-Insight PharmTrends
Maria Philips Appointed Vice President Of Tracking And Brand Equity With Ipsos-Asi
More Than Two Out Of Five Users Globally Have Accessed The Internet Via A Wireless Connection, With More Using Mobile Phones To Connect, The Face Of The Web Study From Ipsos-Insight Reveals
Consumer Confidence Rises in March on Solid Faith in Jobs, Positive Feelings on Current Economic Conditions; Index Still Down For the Year on Concern for the Future
Ipsos ConStruct(TM) Helps Marketers Select Best Ideas For Testing And Reduces Time And Money Spent On Potential Losers
Consumers Understand Trade-Offs Between Drug Benefit And Risks, According To Ipsos survey
