The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
A majority of people say they would feel safer with more police on the streets, but fewer say the same about armed military and federal agents, according to the Ipsos Consumer Tracker
Two in three people who use AI tools say they don't trust them, but use them anyway, according to new data from the Ipsos Consumer Tracker
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
09 September 2025
Time
8amPT / 11amET
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Middle-income Americans are more likely to have taken on debt or paid it down since this start of this year, according to the Ipsos Consumer Tracker
Below are five charts on where Americans stand on inflation
Consumer Confidence Stable For Second Consecutive Month
