The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
New Axios/Ipsos poll finds majority believe violent crime has increased this year but are largely divided on why and how to turn things around
Support for lifting COVID-control restrictions now prevails across partisan lines
Americans believe President Biden should prioritize addressing the U.S. economy and COVID-19. Half approve of the work he is doing on COVID-19 so far.
Decorating your house and carving pumpkins among the most popular ways to celebrate Halloween
People are getting more comfortable shopping and hanging out as the delta surge dissipates, but transit, ridesharing and planes still make them uncomfortable.
The pandemic has forced people to rethink their priorities and behaviors as they seek a more resilient and sustainable future. The 2021 Tetra Pak Index conducted in partnership with Ipsos explores shopper attitudes and action today when it comes to food, health and the environment.
The Investment Index sees its first drop in 16 months.
