The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
2021 Anholt-Ipsos Nation Brands Index: Canada and Japan overtake the U.K. to round out the top three; U.S. sees reputational gains from 2020.
Even as cases continue to fall following the Delta surge, concern about COVID colors everything from how optimistic Americans are about returning to their pre-COVID lives to what people are gifting their friends and family this holiday season.
Water supply, road infrastructure, and solar energy are most viewed as priority areas for infrastructure investment in the U.S.
All indices are significantly down from last week