The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
With everything going on in the U.S. these days, we asked Americans: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel?
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
Does Gen Z really hate opening bar tabs more than older Americans? Not really, according to new data from the Ipsos Consumer Tracker.
Nearly three in five people say they would like to go back to paper menus instead of QR code menus, according to the Ipsos Consumer Tracker
The number of Americans who say they always or almost always tip (58%) hasn't changed in the last year, according to the Ipsos Consumer Tracker.
Are there fewer discounts in stores? A sizeable portion of Americans think so, according to the Ipsos Consumer Tracker, and they could be correct.
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
President Trump's overall approval rating remains stable, while his approval on immigration has slipped.
Seven in ten Americans tend to buy brands that reflect their personal values
While fewer Americans, overall, say they’ve cut back on dining out since the start of the year, generational attitudes continue to diverge.
