The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
IT Pros Perceive Gap Between Threat of a Major Cyber Attack and U.S. Businesses' Ability to Defend Against It
Every Element of Index Down from January Levels
Stock Market Jitters Drive Down Some Scores But Congressional Preference Effects Are Muted
Research service first to identify key growth trends
The Index of Consumer Attitudes and Spending by Household Consumers Do Not Trust Their Local Economy to Improve and Lose Confidence that They Can Save for Retirement or Education Needs
Solid Organic Growth And Niche Acquisitions Push Ipsos To Top Tier Of U.S. MR Firms
Weeks of Bad Business News Create Political Problems for Republicans, Bush
An Estimated One-Half Of Americans--Roughly 100 Million People--Are Aware Of The Recently Launched Subscription Services Twenty And Thirty-Something Males Drive Awareness Of Emerging Broadcasting Technology