The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Findings of a new Ipsos poll offered exclusively to Axios on the importance of anti-smoking campaigns and whether Americans feel these campaigns should be strengthened or weakened
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Five charts on President Donald Trump’s approval rating, uncertainty, and the anticipatory friction behind it all
05 June 2025
Time
10amPT/1pmET
That means brands have a significant opportunity to drive sales through retail media networks — especially during the shopping process.
Survey reveals strong backing for Veterans’ healthcare research, yet many Americans remain unaware of VA’s scientific contributions
Below are five charts on the Americans standing in President Trump’s court
![[WEBINAR] Know the New America: Public Opinion Update](/sites/default/files/styles/112xs/public/ct/event/2025-05/feature_1.png?itok=FIDQ-Pnb)
