The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
President Trump's approval rating is strong among Republicans, but remains very low among Democrats.
Ipsos' latest MetLife/U.S. Chamber of Commerce Small Business Index survey shows small business optimism remains high
Americans are particularly worried about political divisions, but less than a third regularly converse with people who have opposing views
Ipsos segmented the adult population of 25 countries into six groups reflecting their concept of nationality
Despite this, attitudes are changing: two-thirds say achieving gender equality is personally important, including six in ten American men
