The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
A new Amazon/Ipsos thought leadership study finds that Americans look to large companies to help push forward raising the minimum wage.
Key highlights from March's America the Uncertain webinar, a briefing from the Ipsos political polling team on data and trends shaping American politics.
Ipsos finds unprecedented disruption raised shoppers’ expectations for retail
Broader skepticism of big government lessened during the pandemic.
Large majorities support Biden proposal, mixed on future for the country after the pandemic
Partisanship drives difference in opinion amongst professions
The majority of Americans believe it is important for them to know who around them has received the coronavirus vaccine.
