The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Ipsos' latest MetLife/U.S. Chamber of Commerce Small Business Index survey shows small business optimism remains high
Americans are particularly worried about political divisions, but less than a third regularly converse with people who have opposing views
Ipsos segmented the adult population of 25 countries into six groups reflecting their concept of nationality
Despite this, attitudes are changing: two-thirds say achieving gender equality is personally important, including six in ten American men
A new global survey finds three-quarters of respondents disagree that a man who stays at home to look after children is less of a man