The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
Nine in ten Americans parents feel judged by others; nine in ten U.S. non-parents admit to judging parents for the way they raise their children
New USA Today/Ipsos poll finds that most believe COVID-19 is a natural disaster; yet many continue to blame China in some way
Axios/Ipsos poll finds desire for athlete activism, and use of Native American-themed mascots, varies greatly by race and partisanship.
Vaccine hesitancy holds steady at about one in five Americans.
The majority of Americans approve of the way Biden is handling the economy and COVID-19
Sentiment rallies to new pandemic high for fourth week in a row
Half of Americans with college degrees are as excited or more than they were for the last NCAA tournament, but many others are indifferent
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