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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.

25 June 2025

Society

Americans think America’s greatness continues to decline

When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
4 August 2025
Society

A plurality of parents expect to spend the same on back-to-school

Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
4 August 2025
Media & Brand Communication

High-Definition TV: Is the Signal Getting Stronger?

Consumer Interest Rises, But Understanding Remains Low, Reveals Ipsos-Insight
9 December 2003
Society

PharmTrends: The Year of the Switch

Transition From Prescription To Over-the-Counter Is 2003's Pharmaceutical Success Story
9 December 2003
Society

The Associated Press/Ipsos Poll: Bush Re-election Support Stabilizes

News On Economy, Medicare Bill Passage And Bush Visit With Iraq Troops Stabilize Bush Re-election Support
6 December 2003
Consumer & Shopper

Ipsos CASH Index: Latest Numbers

The Ipsos National Index of Consumer Attitudes and Spending by Household
5 December 2003
Corporate

The Associated Press And Ipsos Form Public Opinion Research Partnership

First Poll On Behalf Of World's Largest News Organization Looks At Economy And President Bush's Approval Ratings
5 December 2003
Society

Spotlight: What's Up With The Heat?

International Citizens Divided On Climate Change, Ipsos Finds
5 December 2003
Media & Brand Communication

Consumers Expect Substantial Savings On Digitally Distributed Albums

Ipsos-Insight's Quarterly Digital Music Study, TEMPO: Keeping Pace With Digital Music Behavior, Reveals Variance In Pricing Expectations And Demand Between Physical CD And Digital Album Downloads `Sweet Spot' For Physical CDs May Be $11.99, Study Finds
4 December 2003
Corporate

Ipsos Hires Leading Marketer to Head Global Forecasting and Modeling Division

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1 December 2003