The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
According to the August Reuters/Ipsos Core Political survey, Americans express divided views on the most important problem facing the country.
Concern about youth mental health is widespread and views on the role of AI and technology in schools are divided, according to the 2025 Ipsos Education Monitor.
A Third of Adults Plan to Spend at least $1,000 per Family Member this Year
Wallet Allocation Optimizer or WAO!
Seven in Ten (69%) Willing to Pay Extra to Improve Worker Conditions, But Only Four in Ten (39%) Confident Extra Money Will Actually Be Used For That Purpose
Nearly One in Four People Say they Would Buy a Brand Because a Friend "Likes" or Follows the Brand on a Social Network