The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
Ipsos announces the launch of Creative|Spark, its new online solution to evaluate video creative, is live in 16 countries.
Majority in 9 out of 16 countries comfortable with returning to workplace but only two countries comfortable with kids back at school.
Latest Newsy/Ipsos poll shows that less Americans now are watching news more often than they typically would when compared to previous weeks
Global index at lowest point in its history
Some Americans are more susceptible to disinformation than others.
Though still anxious about our coronavirus world, Americans are self-quarantining less
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