The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Here’s what business leaders and policymakers need to know about AI and its uses in entertainment, healthcare, politics and more
29 July 2025
Time
10amPT/1pmET
Five charts on how Americans view U.S. involvement in the Middle East and the emergent generation gap on U.S. foreign policy
The number of Americans who say they're satisfied with their commute has dropped 13 percentage points in just one year, according to the Ipsos Consumer Tracker
Americans' views of AI media coverage are pretty even: A little fewer than half say they see favorable news or movie coverage of AI, according to the Ipsos Consumer Tracker
Fewer Americans say they're cutting back on dining out, according to the Ipsos Consumer Tracker
A new survey by Cityblock Health and Ipsos sheds light on the existing healthcare landscape faced by the 13 million individuals dually eligible for Medicare and Medicaid.
More Americans now say their employer aligns with their personal political beliefs than last year, a 12-point jump to 61%, according to the Ipsos Consumer Tracker
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