The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Cooking Multiple Dishes - Especially Side Dishes - At the Same Time Seen as Top Challenge of Holiday Meal Preparation
Ben Spergel Named Senior Vice President, Television Insights with Ipsos OTX MediaCT
Ipsos Loyalty Research Experts Help Develop and Launch the New `Wallet Allocation Rule'
