The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
Reluctance to take coronavirus vaccine lessens following the 2020 presidential election and latest breakthroughs from Pfizer and Moderna.
All indices still remain lower than they were in the week before the election
Americans remain deeply concerned that the country is on the wrong track
New Urban Plates/Ipsos Poll finds that working out/being more active is a top 2021 goal, as cited by more than half of those planning a resolution
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