The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Investigating how America feels about Veterans Day, how Americans are adapting their behavior in response to climate change, and whether Americans want to keep or jettison daylight savings time.
New survey shows knowledge gaps on the War on Terror
The economy remains the most important issue for Americans according to this week's Core Political
Yet Americans remain less optimistic than they were before the pandemic
Key highlights from November’s America the Uncertain webinar, a briefing from the Ipsos political polling team on data and trends shaping American politics.
Strong majorities of Americans say the country should do more to support veterans
Seven out of ten Americans or more support expanded Medicare coverage, universal preschool, and other components of Biden's Build Back Better framework
In-home behaviors top list of climate-conscious actions taken more often: recycling/composting, saving energy, saving water and avoiding food waste.