The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
29% Worry about McCain's Potential Judgment and Stability as President 72% Say America is Ready for a Black President
Six In Ten (57%) Say The Economy Is The Most Important Issue Facing The Country Today
Principles of Pharmaceutical Marketing Research Provides Fundamental Education To The Industry