The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
Groceries and household supplies, utility bills top list of higher cost items globally.
Ipsos’ Workplace Health & Safety Compliance Audits help companies meet new safety regulations and alleviate employee health concerns.
Longest running survey of Affluent Americans finds distinct buying behavior from Black consumers
Globally, consumer expectations are picking up, but job confidence stagnates
Trump’s Strategy – Divide and Conquer – No Longer Working
New ABC News/Ipsos poll shows most Americans think the U.S. is reopening the economy too quickly
The gains of past two months have dissipated
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