The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
The number of Americans who say they're struggling economically is going down, according to the Ipsos Consumer Tracker, but it’s still arguably not great that a sizable part of the population can’t splurge on a nice-to-have after paying their need-to-have bills.
One in three Americans now say they believe COVID is a very low risk to them, personally, according to the Ipsos Consumer Tracker. Two years ago, only 10% of Americans said the same.
New ABC News/Ipsos polling finds more Americans trust Trump over Biden to handle the war between Israel and Hamas, even as many don’t trust either candidate
New Ipsos poll finds majority in favor of state law limiting taxpayer funding of sports stadiums
New Reuters/Ipsos poll reveals a close presidential race and about half support banning TikTok.
Sheposh, an accomplished leader with far-reaching experience in the automotive sector, to steer Ipsos’ Automotive and Mobility practice in the U.S.
