The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Here’s a selection of Ipsos' latest and greatest insights and data on cultural intelligence and related issues for business leaders, policymakers, advertisers, and insights professionals.
Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals
29 January 2025
Time
11amPT/2pmET
A majority of Americans (57%) now say that companies should remain neutral on social and political issues, a rise of 5 points since 2023, according to the Ipsos Consumer Tracker
The number of employed Americans who want to work an office has risen, while the number of people who want to work from home has remained steady. On the outs? People who want an even split, according to the Ipsos Consumer Tracker.
There’s an uptick in people looking to reduce their recurring overhead, or finance it, according to new polling from the Ipsos Consumer Tracker
One in five Americans (18%) said they spent more on gifts during the holidays than they intended, according to new polling from the Ipsos Consumer Tracker
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