The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Over half of Americans think COVID remains a threat, but many say decisions to mask should be up to individual right now
01 June 2022
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Purchasing and investment confidence show the most marked declines
One in four Americans believe climate change is caused by natural patterns rather than human activity
After using SeeHer’s groundbreaking Gender Equality Measure® to assess thousands of ads, Ipsos joins leading global movement to eliminate gender bias in advertising and media
This week's Ipsos Core Political has Biden with a 43% approval rating
Sentiment in Europe and China drops significantly