The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Ipsos’ latest AI-powered innovation offers unparalleled insights into the fast-moving consumer obesity treatment market – while reinforcing Ipsos’ position at the forefront of AI applications in market research.
10 July 2025
Time
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As the head of Ipsos Public Affairs’ polling practice in the U.S., he will oversee a world-class team as it works to provide decision-makers with actionable insights on today’s most pressing trends and trustworthy answers on the topics that will drive change tomorrow.
New USA Today/Ipsos poll finds partisan divide on climate change perceptions and concern
Most Americans now say they’ve paid for purchases in installments. Here's how businesses can capitalize on opportunities.
Here’s a selection of Ipsos' latest and greatest insights and data on cultural intelligence and related issues for business leaders, policymakers, advertisers, and insights professionals.
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