The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Democrats, older Americans, and the college-educated are especially likely to report plans to get the updated booster
A critical need for future-proofed, sustainable marketing measurement & attribution solutions supporting growth in an always-on and connected environment is driving industry demand
Survey of workers in Australia, United Kingdom and United States, ages 21-65, working full time or with 2+ part-time jobs
Here’s what we know today from the Ipsos Consumer Tracker about: AI, the Roman Empire, Taylor Swift, streaming services and more.
Over eight in ten (82%) Americans are interested in receiving personal financial information as most (80%) say their financial situation causes anxiety
Four in five say K-12 public schools should teach students about cultures, identities, and perspectives that may be different from their own
14 November 2023
Time
10amPT/1pmET
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