The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
Below are five charts on how Americans are feeling about the 2024 presidential election and the demographics to watch come November
Consumer Confidence Up As Jobs Index Rebounds From Last Month’s Decline
There’s been a jump in the number of Americans who use negative words to describe AI, compared to the same time last year, according to the Ipsos Consumer Tracker
Americans aren’t changing their behaviors for anti-occasions in massive numbers, according to the Ipsos Consumer Tracker but even a small number can still have an economic impact
11 April 2024
Time
10amPT/1pmET
Meanwhile, Republicans and Democrats are divided on the definition of “fake news,” according to a new Ipsos poll
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