News & Events

Which stories of the summer have Americans cared most about?

Below are five charts on the stories Americans are paying the most attention to and the stories Americans care most about

More workers are back in the office, at least sometimes

The number of workers who commute five days a week or more has risen to half (49%), according to the Ipsos Consumer Tracker

One in Five (20%) Global Citizens Believe That Alien Beings Have Come Down To Earth and Walk Amongst Us In Our Communities Disguised As Humans

India (45%) And China (42%) Most Likely To Believe Aliens Are In Our Midst

Consumers See Little Difference between National and Store Brands

Majority of Global Consumers Equate Store Brands with National Brands on Essential Brand Attributes

Four In 10 (37%) Global Citizens Have Been To Children's Sports Events and Witnessed Parents Become Verbally or Physically Abusive Towards the Coaches or Officials

United States (60%) Leads the 22 Countries Surveyed As Having Witnessed Abuse

For Two Thirds of Americans, the U.S. Government Does Not Communicate Well about Its Agencies' Benefits and Services

Many Unaware Of the Breadth of Services Offered, But View Agencies More Positively Upon Learning More about Them

Ipsos Leads the Way in Client Satisfaction

Client Satisfaction Survey from MarketResearchCareers.com Names Ipsos as Top Firm in the U.S.

Integrating Research Across the Organization: Strategic vs. Tactical Loyalty Research

Driving Brand Equity

Advertising Lessons from the 2010 Super Bowl