The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
One in four Americans have boycotted a company due to politics in the past month
New USA Today/Ipsos poll shows most Americans see FEMA’s role as very necessary; a plurality expect the federal response to a disaster like Katrina would be worse today
Ipsos Magazine Examines The Connections Between Customers' Attitudes And Their Experience
Barriers To Considering New Wireless Applications Are More About Device Or Budget Overload Than Performance Concerns