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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.

25 June 2025

Society

Ipsos Partners with Stanford University to Pioneer the Future of Market Research with Synthetic Data

Ipsos partners with Stanford University's Politics and Social Change Lab (PASCL).
6 August 2025
Society

Three in four Americans say anti-smoking ads are important

Findings of a new Ipsos poll offered exclusively to Axios on the importance of anti-smoking campaigns and whether Americans feel these campaigns should be strengthened or weakened
6 August 2025
Consumer & Shopper

Grocery prices are up, and older Americans are most concerned

According to the Ipsos Consumer Tracker, the oldest Americans are most likely to say that their groceries have gotten more expensive. Here's why — and why it matters.
4 March 2025
Society

It's not just eggs: Americans feel prices are higher on most goods

Four in five Americans (82%) say they're paying higher prices for eggs and dairy than they were a year ago, according to the Ipsos Consumer Tracker
3 March 2025
Society

Republicans and independents are feeling more threatened

Republicans and independents are feeling much more threatened in the current political climate than they were just weeks ago, according to the Ipsos Consumer Tracker
3 March 2025
Society

Americans are feeling much less confident about their economic status

Americans are less confident in their personal economic situation than they were late last year, according to the Ipsos Consumer Tracker: Just 37% say they feel very or somewhat comfortable with their personal economic situation, a 14-percentage-point drop since November.
3 March 2025
Society

Only half of men think feminism benefits both sexes

Most women (66%) think feminism benefits both sexes, but only half of all men agree, and only half of people under age 34, according to the Ipsos Consumer Tracker
3 March 2025
Society

Americans sour on the economy

Below are five charts on where Americans stand on their finances
28 February 2025
Society

[WEBINAR] What the Future: Pets

08 April 2025

Time

10amPT/1pmET
Society

Employees want more workplace mental health resources

NAMI/Ipsos research shows employees value mental health training and education in the workplace, but access remains limited
26 February 2025