The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
08 December 2022
Time
10amPT/1pmET
Purchasing confidence weakens
Ahead of the release of Taylor Swift's album "Midnights", new WSJ/Ipsos poll finds that Millennials are most likely to be fans
15 November 2022
A new Axios/Ipsos poll examines Latino Americans’ positions on issues such as gun control, abortion, student loan forgiveness, and the 2024 Presidential election.
Sentiment continues its downward spiral among many of the world’s most advanced economies
This week’s Ipsos Core Political shows Americans remain pessimistic about the direction the country is headed in as approval of President Joe Biden remains at 40%.
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