The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
The 2023 Anholt-Ipsos Nation Brands Index (NBI) will be released later this year, and the pending results show exciting shifts in perceptions since 2022.
Below are five charts on the state of mental health and the mental health care system in the U.S.
Most Americans believe vaccines are safe for children and adults, but half say they would be more likely to support a 2024 presidential candidate who questions the safety of vaccines
Democrats, older Americans, and the college-educated are especially likely to report plans to get the updated booster
A critical need for future-proofed, sustainable marketing measurement & attribution solutions supporting growth in an always-on and connected environment is driving industry demand
Survey of workers in Australia, United Kingdom and United States, ages 21-65, working full time or with 2+ part-time jobs
Here’s what we know today from the Ipsos Consumer Tracker about: AI, the Roman Empire, Taylor Swift, streaming services and more.
Over eight in ten (82%) Americans are interested in receiving personal financial information as most (80%) say their financial situation causes anxiety
