The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Five charts on what issues Americans feel are the primary issues facing the country
Here’s a selection of Ipsos' latest and greatest insights and data on cultural intelligence and related issues for business leaders, policymakers, advertisers, and insights professionals.
24 July 2025
Time
10amPT/1pmET
About half of Americans are uncertain what will be impacted by tariffs, according to the Ipsos Consumer Tracker
Across a range of staples and utilities, fewer people think they are paying higher prices than thought so in late February, according to the Ipsos Consumer Tracker
Americans are planning to do less this summer: Just 27% of Americans report they have international travel plans in the works for summer 2025 vs. 34% last summer, according to the Ipsos Consumer Tracker
Below are five charts on where consumer sentiment stands, what economic issues they are most concerned about, and what might lie ahead in the future
No matter their sector, platform, or function, there’s a clear mandate for developers to streamline their apps.
Ipsos conducted a survey for GLAAD concerning perceptions around Pride month.
The May Reuters/Ipsos Core Political shows that Americans continue to say the economy and political extremism or threats to democracy are the most significant issues facing the country.
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