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Personalization: Putting the ‘i’ in shopping
While tailoring via algorithms and AI can improve effectiveness, great creative still wins out.
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Demonstrating Business Impact and ROI
Revisit our on demand webinar to hear how and when is the right time to leverage solutions that can connect the dots from both ends of the spectrum, from fast and agile to consulting services.
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Generative AI has entered the chat
How the rise of generative AI is changing customer experience, and what businesses need to know about balancing power and trust.
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Fast-track decisions with confidence and consensus in one day with Ipsos Labs
How can I make high-impact innovation and creative decisions and align all my stakeholders quickly to achieve better success?
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Conversations with AI Part V: Is there depth and empathy with AI twins?
How do synthetic respondents fall short of capturing the human experience? In this paper, we share the results of a research study conducted to test the capabilities of AI twins.
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What the Future: Shopping
Revisit our foresight webinar exploring how spending (and saving) will evolve in a revamped economic and retail landscape.
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How Brands can Harness Consumers’ Nascent Optimism Towards AI
To harness and grow this nascent optimism, brands must prioritize empathy by putting people first and focusing their communication on how AI benefits their consumers, not the brand.
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What the Future: Teen
Revisit our foresight webinar featuring new data and interviews with industry experts exploring how shifts in the economy, technology and society at large are restructuring teen behaviors.