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Military Veteran Family Research Panel Launch & Discussion
Revisit our on-demand webinar to hear more about why tapping into the military veteran household-serving ecosystem enables public service professionals with deeper insights into how to service this community.
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Know the New America: Insights to Activate
Read more about how the 2024 election has reshaped the terrain for citizens and businesses around the world.
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Generational Marketing: Breaking free from stereotypes
Read how marketers can break out of the constraints of narrow generational definitions and stereotypes to build stronger brand connections with the consumers that matter most.
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Avoiding the Activist Trap in ESG Marketing
Read why companies need to look beyond the loudest voices in the room, move their focus beyond the Activists, and focus on engaging the ‘overlooked middle ground’ in their ESG initiatives.
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How Trump reshapes the world for brands
Nine global trends explain the ways the new administration will affect the way you do business
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How GLP-1s create opportunities for brands and retailers to address new self-care needs
CPG companies and retailers can act as trusted advisors and provide valuable advice and information, such as diet plans, exercise regimens, and ways to manage medication side effects. Here’s where to start.
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Golden Years, Golden Opportunities
Read more about what an aging consumer base means for businesses, how to tap into the wealth held by this cohort, and who among older adults is spending – and on what.
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Ipsos Update – September 2024
Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Bringing Healthcare Segmentations to Life With GenAI-Powered Persona
Persona bots, fueled by sophisticated algorithms and trained on robust datasets, embody the attitudes, behaviors, and preferences of real-world doctors, patients, and pharmacists.
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The Power of Buy Now Pay Later
Consumers love these mini-credit lines to power their purchases. Merchants in kind, embrace the increased sales, average order values and reduced purchase abandonment rates.