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Avoiding The Red Card: A Seminar Series Hosted in June 2014
View recorded presentations on a variety of high-scoring approaches to help marketers refine their strategies.
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Winning with Millennials
Millennials -- they're the social, optimistic and over-confident generation who came of age in a post-Internet world.
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Five Ways We're Surfing the Mobile Wave to Deepen Insights
The way consumers behave is changing as a result of the digital revolution. According to the US Census Bureau and the CIA Government Factbook earlier this year, mobile penetration in North America has reached beyond 100%. 101% of consumers in the region now have access to mobile devices, meaning there is a significant share of them with access to more than one. 72% of these devices are using mobile broadband internet access, meaning blazing fast connection speeds allowing for innovative ways to push content to consumers.
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Dr. Google's Role in Pre-Diagnosis Through Treatment
Sound bits (of advice) and bites (of research) from Ipsos SMX - social media research experts helping brands gain better insights to inspire and accelerate business growth.
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Passionate Product Testing: FAST, Simple & Smart
At Ipsos, our goal is quite simple: we want to engage early in the product development process. And we do this by partnering with R&D, Sensory, and Insights Teams to design the most efficient & actionable research, helping you get to market sooner.
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Meet Today's Millennials, Moms & New Retirees
Millennials are the social and always-connected generation.
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Facial Coding Demonstration
Facial Coding is a powerful solution that effectively measures real-time emotions and produces a digital diagnostic trace of emotional engagement.
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Behavioral Economics and Our Brain's Predisposition Towards the Negative
Traditional economic theory posits that people are rational and seek to maximize benefits when making choices.