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The Power of Product Testing with Synthetic Data
Read more about generating and evaluating high-quality synthetic data and explore how synthetic data can be applied specifically to product testing.
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Conversations with AI Part V: Is there depth and empathy with AI twins?
How do synthetic respondents fall short of capturing the human experience? In this paper, we share the results of a research study conducted to test the capabilities of AI twins.
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Bringing Healthcare Segmentations to Life With GenAI-Powered Persona
Persona bots, fueled by sophisticated algorithms and trained on robust datasets, embody the attitudes, behaviors, and preferences of real-world doctors, patients, and pharmacists.
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Shoppers prefer AI explain things and save them money, not recommend products
Shoppers still trust humans more than AI, but AI still has a role to play.
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How Brands can Harness Consumers’ Nascent Optimism Towards AI
To harness and grow this nascent optimism, brands must prioritize empathy by putting people first and focusing their communication on how AI benefits their consumers, not the brand.
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Conversations with AI Part II: Unveiling AI quality in qualitative workstreams
In this white paper we discuss recent research-on-research to explore using generative AI within qualitative research.
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Want to understand Early Adopters of Generative AI?
There are six kinds of generative artificial intelligence users in America, and here’s how to design and market products with these user segments in mind.
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How pharma can optimize HCP engagement in a digital world
Embracing an omnichannel approach would help pharma embody three key components to HCP engagement.
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Beyond the Hype: Innovation predictions in the era of Machine Learning
With AI growing in popularity, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.
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What the Future: Aging
Listen in as we discuss how brands can help us live our best lives now, and in the future as this segment increases in size.