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Making the most of our regrets
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behavior.
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A year into the pandemic, here’s what food brands need to know
Read tips and new research about how the COVID pandemic is affecting consumers and what to do next.
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First Impressions Matter
Understanding the power of spontaneous reactions to develop stronger innovations
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How brands can move beyond purpose and become trusted news sources
In this complex news landscape, brands have an opportunity to maintain and even earn more trust with their customers.
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The Future With AI in Healthcare Market Research
View our on-demand webinar to hear how AI can help you achieve more with market research.
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Rethinking sweet
Rising concerns about obesity and diet-related illnesses have prompted regulatory pressure on food manufacturers to cut sugar from their products.
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Black Friday: Shifting its Center of Gravity
Ahead of Black Friday, Ipsos explores how this truly American phenomenon expanded into a global retail event.
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New Technologies Key Helping As We Get Older
Everything you need to know about the demographics of healthcare can be found in West Bloomfield, Michigan.
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How to Qualify Experiential Innovations
Innovations are continually evolving. Over the last several years, we have seen a marked increase in the number of ideas and innovations that are heavily dependent upon the consumer experience.