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Branded vs Unbranded Media Buying Dynamics
Published by DTC in Focus, this article shares insights into when to develop either a branded or unbranded DTC advertising campaign.
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The Modern Day Food Gatherer
Download our latest paper for a detailed picture of how consumers go about purchasing groceries for the household.
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Using Margin of Error with Non-Probability Panels
Most marketing researchers know that using Margin of Error with convenience samples, non-probability samples, and online research panels is inappropriate. However, some researchers continue to report MOE as there does not seem to be a simple or any alternative.
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8 Consumer Trends for 2015
The Ipsos Censydiam Institute has compiled 8 consumer trends for 2015 to share with you.
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Disease burden and patient reported outcomes among patients with moderate to severe psoriasis: an ethnography study
Published by Dove Press Journal in their Psoriasis Targets & Therapy edition, this article co-authored by experts at Ipsos Healthcare sets out to assess the impact of psoriasis on health-related quality of life (HRQoL).
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The Role of Social Media in the Shopper Ecosystem
Sound bits (of advice) and bites (of research) from Ipsos SMX - social media research experts helping brands gain better insights to inspire and accelerate business growth.
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10 Tips & Tricks For Mobile Survey Writing
Leveraging mobile research offers many advantages, but it's more than just making a survey mobile-friendly. It needs to be engaging. It needs to be concise. It needs to be visual. Read all 10 tips and tricks for designing the perfect mobile survey.
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Can You Change Your Innovation's Destiny
Download our White Paper to discover transformational R+D research that will help you optimize your innovation process.
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Understanding Choice & Consumption
A perennial question that marketers seek to answer is how people decide on what products to use. To answer this question, we often focus on how product choice varies with consumers' demographics, attitudes, benefits sought, etc. For example, we conduct segmentation studies to understand the different needs that people have and we also run driver analysis to understand what product features predict product choice. We also cast a wide net and look beyond our products to include the competitive offerings (Market) by conducting product tests to benchmark our products' performance versus key competitors. Entire teams are dedicated to understanding the competitive landscape via brand equity and market landscape studies. In sum, there is ample effort made to understand the Consumer and the Market.
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Nature vs Nurture: Can You Change Your Innovation's Destiny?
At Ipsos, we see that the nature vs. nurture debate comes into play in innovation.