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Using Behavioral Science to uncover the nonconscious building blocks of attitude change
The Ipsos case study has been included in the 2024 NMSBA Neuromarketing Yearbook – take a look.
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How Context Can Inspire Brand Growth
Marketers need to move away from static brand growth models towards more dynamic contextual brand choice models that respond to the ever-changing context in which brands and their consumers live.
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What the Future: Wellness
Watch our foresight webinar as we explore the future of wellness and how businesses across industries can support consumers with their goals.
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I’ve Got a Feeling
Read our latest article highlighting an Ipsos framework for how businesses can measure, understand and leverage consumer emotions.
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What the Future: Parenting
Watch our on demand webinar to hear exclusive data and analysis on what today’s (and tomorrow’s) parents want, and how business leaders and policymakers can support them.
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The Vibrant Fringes: Spotting opportunities beyond the mainstream
Listening to individuals from the fringes can allow marketers to address an underserved market while also uncovering new opportunities and innovations to build brand equity.
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Navigating the Health Plan Partnership Labyrinth
By understanding health plan imperatives, digital health companies can strategically position themselves for mutually beneficial collaborations and unlock significant commercial opportunities.
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Why Accessible UX Matters
Read more about the importance of accessibility in user experience (UX) – an area that is moving from ‘nice to have’ to ‘must have’ for brands and organizations.
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ESG: A hidden driver for brand success in healthcare
Read how life sciences companies can go beyond the organizational level and apply their ESG strategy to individual brands, and how doing so with authenticity can serve as an additional factor driving brand success.
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Portfolio Strategy Against Economic Uncertainty
Crises translate to periods of rapid change. Marketers who evolve their products and portfolios with informed agility are the most likely to weather the storm.