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Three Case Studies on Reaching Millennials
With their significant purchasing power compounded by an ability to influence success in-market, Millennials are a major part of a brand's future.
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Direct-to-Consumer Pharmaceutical Advertising: When to Use Branded Versus Unbranded Campaigns
For many pharmaceutical brands considering DTC, the pursuit of either a branded or unbranded campaign is a critical decision. The best approach can be determined by focusing on several specific factors: the extent to which patients with the disease remain undiagnosed, the amount of fair balance the product requires in a branded ad, and the current market share of the product.
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Is Hydrogen the Future of Automotive?
When I was a kid, I thought by 2015 we would be flying around in cars like The Jetsons. It appears we aren't there just yet, despite my wish for us to be flying around by now! However, we have come a long way in powering vehicles.
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Generating Rich Community Insights in an Instant
Sound bits (of advice) and bites (of research) from Ipsos SMX - social media research experts helping brands gain better insights to inspire and accelerate business growth.
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Winning with Millennials
Millennials -- they're the social, optimistic and over-confident generation who came of age in a post-Internet world.
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Meet Today's Millennials, Moms & New Retirees
Millennials are the social and always-connected generation.