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2024 holiday shopping data may signal longer-term shifts in consumer behavior
Why this holiday season may be a bellwether for changes in holiday shopping beyond just November and December.
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Demonstrating Business Impact and ROI
Revisit our on demand webinar to hear how and when is the right time to leverage solutions that can connect the dots from both ends of the spectrum, from fast and agile to consulting services.
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How pharma and digital health can create compelling value stories for health insurers
Asking tough questions, understanding the business needs and care needs of a specific health insurer, and carrying this throughout your value story is necessary to differentiate your product or solution and maximize successful partnerships with health insurers.
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The pandemic made Gen Z grow up. Here’s how brands can help them thrive.
Gen Z is at an inflection point. Ipsos shares insights and tips for how brands can help them at this new life stage.
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Navigating Consumer Uncertainty in Turbulent Financial Times
Research shows that consumers direct their spending in predictable ways that brands can leverage to drive relevance—nostalgia, variety seeking, brand “favorite” status, positioning as a necessity, etc.
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
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What the Future: Spending
Revisit our foresight webinar featuring new data and interviews with industry experts about the future of spending – and what that means for brands.
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Here’s what it takes to attract early adopters in 2022
Early Adopters are key for businesses offering innovative production, especially amid record inflation.
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Activating Success: Unified Marketing Measurement Best Practices
Featuring seasoned marketers, listen in as we explore best practices in data driven planning and activation.
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What the Future: Wellness
Revisit our on demand webinar to hear exclusive new data, and expert interviews with CVS Health, Unilever, Lumen, and other players driving the future of wellness.