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Portfolio Strategy Against Economic Uncertainty
Crises translate to periods of rapid change. Marketers who evolve their products and portfolios with informed agility are the most likely to weather the storm.
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Navigating Consumer Uncertainty in Turbulent Financial Times
Research shows that consumers direct their spending in predictable ways that brands can leverage to drive relevance—nostalgia, variety seeking, brand “favorite” status, positioning as a necessity, etc.
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Environmental Sustainability: From understanding to activation
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
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Sustainability Now: How Americans Expect Brands to Step Up
Revisit our on demand webinar to hear exclusive, consumer-centered data that will guide brands to make better decisions about sustainability-focused marketing, communications, and innovation efforts leading into 2023.
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
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Here’s what it takes to attract early adopters in 2022
Early Adopters are key for businesses offering innovative production, especially amid record inflation.
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What the Future: Aging
Listen in as we discuss how brands can help us live our best lives now, and in the future as this segment increases in size.
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What the Future: Wellness
Revisit our on demand webinar to hear exclusive new data, and expert interviews with CVS Health, Unilever, Lumen, and other players driving the future of wellness.
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Up Close and Personal: Humanizing Omnichannel
Ipsos has identified six drivers of customer experience, only three of which relate to convenience. The other three are enjoyment, belonging, and status.