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Design Thinking for Immersive Experiences
Listen in as we discuss key UX-design principles for immersive, Web3 experiences to support designers and technologists as they create solutions for new platforms and leverage this emerging technology.
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Features and technology driving interest in new automobiles
Revisit our recorded webinar to hear new research insights from our Mobility Navigator syndicated program focused on Autonomous Driving Tech.
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A Metaverse Users Want
Revisit our on demand webinar to hear what consumers want of immersive platforms like VR and metaverse-like experiences.
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Men’s Beauty: Evolving Attitudes and Fresh Insights
Revisit our on demand webinar for a deep dive into evolving attitudes and behaviors related to male grooming, skincare and cosmetic usage.
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There’s a market for men’s cosmetics–and a generation gap
New Ipsos research sees market potential for male cosmetics is at least double, but messaging is key. Take a look.
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Bridging the Brand Experience Gap
We share insights into how to align brand promise and customer experience for business success.
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Beauty Buying Behavior: Decoded
Is retail therapy over? We share insights from the Beauty industry relevant for all marketers driving their omnichannel strategy.
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Ethnography: an Unfiltered View of Reality
Learn more about why ethnographic research is ideal for exploring cultural practices, rituals, consumer behavior, routines and social norms.
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Research on FIRE: An Afternoon Filled With Fast, Interactive, Real & Eye-Opening Experiences
On August 13th, Ipsos hosted a unique event filled with interactive learning opportunities designed specifically for marketing, branding, advertising and market research professionals.
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The High Price of Customer Satisfaction
Most managers believe that customer satisfaction is linked to higher business performance. As a result, "satisfaction guaranteed or your money back" has become the standard promise for businesses around the world.