Search
-
Directing Change: Ipsos and Paramount Impact Story
Read more about how Ipsos and Paramount took a behind-the-scenes look at inclusion in advertising.
-
Sports (and sports fandom) in America
Revisit our on demand webinar to hear more about how Americans watch and consume sports.
-
Acting with an Empathetic Marketing Mindset
Discover how an empathetic marketing mindset fosters meaningful connections, supports brand choice and contributes to Brand Success.
-
How ads went for gold at the 2024 Summer Games
How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.
-
Get access to big spenders, business leaders, and trendsetters with the Ipsos Global Influentials Study
How can I learn about the attitudes, preferences and behaviors of high-earning consumers and business leaders, given their significant influence on economic trends?
-
A New Era for Pharmaceutical Advertising
New fair-balance rules are here. By prioritizing creative quality, leveraging branded advertising, and listening to the voice of target patients, pharmaceutical companies can continue to effectively reach and engage their target audience.
-
AI in Advertising Research
Read how AI ad evaluation tools can be more connected to human creativity, used more widely in advertising research, and in turn, help brands to get to more effective advertising.
-
What the Future: Creativity
The ever-accelerating pace of AI innovation is changing how businesses come up with ideas, and how they realize them. Listen in as we explore the future of creativity - from marketing and entertainment to education and economics.
-
How Ipsos helped Intuit Mailchimp turn clustomers into customers
Read how Ipsos’ iterative creative testing framework powered an effective (and out-of-the-box) campaign from Mailchimp.
-
Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.