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Affluent Retirement: The Financial & Psychological Realities
View our on demand webinar focused on affluent consumers and what retirement looks like to them.
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US Parents 2019
Ipsos’ Janet Oak shares her insights and new data with eMarketer in their comprehensive report about parenthood today.
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Affluencers & the Power of Authentic Influence
Affluencers are not celebrities, vloggers or social media stars. Their influence isn’t based on social status or vanity metrics, but on authenticity, and is built from the ground up.
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The Super Bowl Creative Tool Box
No other single event allows creatives to garner such a significant and captive audience. Consider these tips when developing your next ad.
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2019 Affluent Outlook – What a Difference a Year Makes
For affluents, agreement that the past year was good for them falls below 2018 on three key measures: good for them personally, for their career/finances, and for their family.
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Be bold, be creative: do research!
Discover how early communication research enables marketers to make more creative, bolder advertising… faster.
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In a world of facts, ideas are king
Discover why compelling ads are more than just a checklist of behavioral triggers.
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Media Optimization
Does your media plan maximize value, or just cut costs? We share seven tips to optimize your budget.
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Should Brands Try to Change the World?
As more and more brands take on social issues, acceptance of short-term backlash, particularly through social media, will be par for the course.
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The New Dimensions of Luxury
Emotions are a big factor in Affluencers drive for luxury goods and services. We tell you why.